Adobe is working on a generative artificial intelligence model for video editing that will complement the Firefly family. This model will bring new tools to the Premiere Pro video editing platform.
These new Firefly tools will allow Premiere Pro users to create videos and add or remove objects using text prompts (similar to the Generative Fill feature in Photoshop) and extend the duration of video clips.
Unlike many previous Adobe Firefly-related announcements, this time no release date has been set, not even for a beta version. It’s only known that the new video creation tools are expected to be released ‘this year.’ Meanwhile, Adobe has already demonstrated what its video model is capable of by showcasing an early video demo.
The company is considering integrating Premiere Pro with AI models from third-party developers. This is currently in the ‘early exploration’ stage of how it might look ‘in the future.’ According to Adobe, the idea is to provide Premiere Pro users with more choices, allowing them to use models like Pika to enhance shots, or Sora or Runway AI to create B-roll for their projects. Adobe also states that its content metadata tags can be applied to these generated clips to identify which AI models were used in their creation.
At the same time, Adobe’s primary advantage over competitors is developing its own Firefly models within its software ecosystem, which are already widely used by creative professionals. Integrating AI models from third-party developers will expand the accessibility of tools for creative professionals who might otherwise not switch to a separate specialized program.