A partnership between Honda, Gryfyn, and GET Protocol has been announced by Animoca Brands Japan. By incorporating blockchain technology in the form of NFTs, this cooperation hopes to provide participants of the FORMULA 1TM Honda & Red Bull Welcome Event and the 2023 F1 Japanese Grand Prix with unique opportunities.
Offerings and Event Specifics
The FORMULA 1TM Honda & Red Bull Welcome Event, scheduled for the 20th of September, 2023 at Zepp Shinjuku, Tokyo, is attracting notice for its Web3 approach to fan involvement. To help lottery goers get their hands on tickets to the Tokyo event, Honda will be handing out Honda KEY NFTs. Those who purchase tickets will also get a commemorative NFT airdropped to their wallets following the event.
The Honda display at the Japanese Grand Prix 2023, which will take place at the Suzuka Circuit from September 21st to the 24th, will also be a part of this effort. Fans who stop by the Honda booth at the Suzuka Circuit can win cool prizes including Honda KEY NFTs, adding to their enjoyment of the event.
Future Goals and Collaborative Efforts
This project is a subset of Honda and Animoca Brands Japan’s bigger effort to increase support for Honda’s motorsport endeavors among the general public. Gryfyn, another Animoca Brands company, will host the Honda KEY NFT because of its pivotal position as a Web3 wallet enabling interactions between brands and communities.
Event planners may now easily include NFT capabilities into their processes with the help of Get Protocol. Notably, the platform has made it easier for independent creators to get funding in advance of upcoming events and create collectibles for sports fans. Together with the Dutch Grand Prix in 2023, the GET Protocol introduced digital collectibles linked to tickets.
Through partnerships with ticketing companies around the world, GET Protocol has enabled the distribution of over 4 million blockchain-backed tickets for a wide variety of performers since its launch, including household names such as Ne-Yo, Gucci Mane, Lewis Capaldi, and Louis C.K.
The startup raised $4.5 million in a major funding round in July. This investment is a huge step forward for the fledgling business. It might signal a shift in the industry’s status quo by undermining the dominance of traditional ticketing companies.
Overall, Animoca Brands Japan is building a platform that combines Japanese IP and content with blockchain technology in an effort to promote Web3 methods around the world. This project demonstrates the potential for change in the event and fan interaction industries by connecting Japanese intellectual properties with a global fan base.